proALPHA

With less and less variation in the product and service offerings on the market today, it is becoming increasingly difficult to gain and maintain that competitive edge. And so it is more important than ever to improve the quality and efficiency of customer acquisition and customer care.

However, Customer Relationship Management is more than simply a software program for storing customer contact details. proALPHA sees CRM as the centralization of all customer management functionalities within the company-wide information processing system without logic or technical interfaces and with the goal of achieving a sustainable increase in profitability in sales and services.

All CRM functions are deeply integrated into proALPHA. Many components were already part of the comprehensive solution long before the marketing term Customer Relationship Management was coined. And of course proALPHA also includes dedicated CRM features such as a sales information system (online and offline) and the control of activities ranging from marketing campaigns to sales controlling.

The knowledge that exists at different points within the company must be made transparent and accessible to all staff with regular customer contact. Professional evaluation using the tools provided in proALPHA, for example the proALPHA Analyzer, is possible without data export or import. All users use one single user interface, that of proALPHA.

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